Starbucks just enrolled me into the new exclusive 'Starbucks Gold' program. It's exclusive to anyone willing to pony up $25. They send you a black card with a gold Grande cup on the front.
This is basically another 'club' or a loyalty rewards points program. Its the most 1984 Big Brother we-are-watching-you marketing monitoring system there is. If they apply a camera directly to your head, that is the only way they could track you more!
You get rewards, points, level advancements, loyalty or whatever to gain bonuses. So, the more you spend, the more you get a portion of what you were going to get anyway.
I hate this very much, but the worst part, the part that bugs me the most, the part that sends me on this rant, is the size of the reciepts I'm now getting.
Every one of these things have a receipt 8 times the size of the receipt identifying what you bought! You have the George Castanza wallet if you go to CVS to buy toothpaste! The reciepts are so big, not only are there grinning teamsters with their bulldozer engine revving on the edge of a rainforest, but Al Gore has a closeup tear slowly dropping down his check when you buy bubblemint gum!
I'm as much of a product of TV marketing as the next insomniac, (I gave Shamwow's as Christmas presents!) but the LoJack supersize receipts have to stop!
Although, I'm really saving bundle with the Starbucks savings, however. Damn.
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